Jackie Leavitt: Portfolio Samples

Below are portfolio examples that demonstrate Jackie Leavitt's communications skills.
Screen Shot 2023-07-29 at 12.57.19 PM

Marketing Communications Analysis

This document creates an example marketing communication strategy for Coral Vita, an organization that grows coral in Bahamas labs and plants them to restore reefs.

Key Elements Include:

  • Executive summary
  • Marketing objectives
  • Target audience analysis and profiles
  • Content strategy
  • KPIs and evaluation
Screen Shot 2023-07-25 at 8.52.15 PM

Social Media Analysis

This document analyzes the social media strengths and weaknesses of Island Conservation, an organization working to prevent extinctions on islands around the world, and offers suggestions on improvements.

Key Elements Include:

  • Organization summary
  • Core social media strengths & weaknesses
  • Social media platform analysis
  • Evaluation of ways to build engagement and grow target audience
Screen Shot 2023-07-25 at 9.45.29 PM

Legal & Ethical Communication

This document analyzes the ethical and legal implications of corporate greenwashing and advertising in relation to First Amendment rights and consumer protection.

Key Elements Include:

  • Analysis on corporate climate commitment
  • Research on greenwashing and effects on consumer habits
  • Analysis on corporate First Amendment rights and FCC oversight
Screen Shot 2024-01-20 at 5.25.08 PM

Bid for the Oceans, Fundraising Communications Proposal

This document provides a fundraising campaign proposal for Reef Check's annual fundraiser event, Bid for the Oceans.

Key Elements Include:

  • Situational and SWOTT analyses
  • Marketing and communications goals
  • Graphic design for posters and social media
  • Messages and strategies for key publics
  • Evaluation criteria
Screen Shot 2023-07-25 at 10.06.04 PM-1

Crisis Communication Plan

This document provides a sample crisis communication guide for Reef Check, an organization that trains citizen scientist divers to monitor the health of coral reefs and kelp forests.

Key Elements Include:

  • Organization background
  • Stakeholder analysis
  • Risk and issue assessment
  • Media analysis
  • Crisis communication plan
Screen Shot 2023-07-25 at 9.19.48 PM

Research Analysis: Quantitative & Qualitative

This document summarizes the quantitative and qualitative research analysis example for Save Our Shores to see what motivates people to volunteer.

Key Elements Include:

  • Organization background
  • Qualitative focus group research questions and results
  • Quantitative questionnaire research questions and results